In a strategic move to boost financial inclusion, Digitvant Microfinance Bank (Digitvant MFB) has launched its flagship campaign, “Digitvant in the Market,” taking banking services directly to traders at Tejuosho Market and Lagos Island (Balogun) Market. This market-centered drive is designed to bridge the gap between formal financial services and everyday market operators.
During the outreach, Petra Akinti Onyegbule, Head of Corporate Communications and Branding at Digitvant, emphasized the importance of “bringing our services to people where they are.” She highlighted efforts to eliminate barriers—such as minimum deposit requirements—and facilitate both technology-driven and manual account openings to accommodate customers with varying access to digital tools.
To support traders beyond basic banking, Digitvant launched a health insurance scheme for low-income customers, with the bank covering upfront premiums to promote wellness and business continuity. Onyegbule underlined the bank’s philosophy: “Character is collateral,” offering loan restructuring to customers facing unforeseen setbacks.
Samuel Aladekoye, Head of Business Development, shared details about Digitvant’s customer-friendly financial offerings—a target savings product with attractive interest rates of 17% to 21%, and loan products that don’t require lengthy banking histories for access. This flexibility is enabling traders to secure working capital, salary loans, and investment support tailored to their businesses and income profiles.
According to Business Insider Africa, the campaign includes live onboarding sessions, financial education, and real-time product engagement with traders—aiming to build trust and promote sustainable growth. Digitvant’s initiative demonstrates how financial institutions can deeply embed themselves in informal economies, unlocking opportunities and strengthening livelihoods across communities.
