Strategies You Can Use To Control Business Losses:

Johnpaul Ifechukwu

Regain control over your business finances.

A business frequently experiences its first year of operations as a loss-maker. But to survive and succeed, a business must make a profit.

Every business owner wants to continue running their enterprise. The objective is to maintain cash flow and generate enormous profits, but being a businessman or entrepreneur, it is inevitable to experience challenging times and even losses.

At this point, the objective should be to run the organisation as efficiently as possible while maximising output and minimising losses. A business will always experience highs and lows, but to avoid sinking during the lows, one must remain constantly aware of both the workplace and the outside world.

Finding out why your business is losing money is the first step. Then, you must come up with a strategy to deal with those problems and raise or decrease revenue.

You must understand what the word “LOSS” means to your business in order to fully comprehend it.

A loss is what? Financially speaking, a loss is a decline in net income that doesn’t result from regular business operations.

Losses can be caused by a variety of actions, including the sale of an asset for less than its carrying value, asset write-downs, or litigation losses.

Now that you know, it’s crucial to understand what “business loss” actually means.

Business loss is a condition that develops when a company is unable to bring in enough money to cover all of its operating costs.

Although it is not always the case, this unequal relationship between profit and loss frequently allows for the loss to be claimed as a tax deduction.

Companies and business owners prefer to minimise or completely avoid business losses whenever possible, and they will typically take steps to do so.

What Is Loss Management?

A business’s organised efforts to minimise all revenue losses are known as loss control. Losses typically result from issues with inventory or accounting controls.

But every company can gain from putting loss prevention measures in place to safeguard their operations:

Strong loss prevention techniques will be of assistance.

Protect your revenue.

Maintaining an accurate inventory will increase customer satisfaction.

Create a culture of responsibility and safety that results in happier, more devoted workers.

The 17 strategies listed below will aid every enterprise in reducing losses.

  • Use Strong Deterrents
  • Have Clear Policies
  • Adapt
  • Update Accounting
  • Use Digital Technology And Effective Marketing
  • Forecasting Cash Flow
  • Review Your Budget To See What Has Changed And What Is Resulting In Losses For your Company
  • Increase Sales
  • Price Increase
  • Reduce Spending
  • Dealing With Vendors And Suppliers
  • Consider The Long Term
  • Invest In Your Employees
  • Speak With Clients, Customers, or Creditors
  • Utilize Networking
  • Protect Your Assets
  • Prioritize what you pay for

1. Use Strong Deterrents:

Making a strong security impression is just as important as having a strong security system. It can be very effective to show that you take losses seriously by taking obvious security measures.

Do any of your locations currently have a dedicated staff member whose job is to stop shoplifting or shrinkage in person? Can you install security cameras instead? Even when they are not recording, security cameras can act as a powerful deterrent to theft.

Some losses won’t be noticeable right away. This is how accounting mistakes are frequently discovered, and small inventory losses can add up over time.

You must continuously gather information regarding those inventories and accounts. Track the development of trends. Analyse the data to look for trends or unforeseen losses.

Conduct routine planned audits of those accounts. Request that managers conduct a specific number of surprise audits each quarter. Maintaining your loss prevention program’s cost-effectiveness and avoiding unnecessary spending on new initiatives or technology depends on regular performance evaluations.

2. Have Clear Policies:

 In order for your efforts to be successful, loss prevention must be consistently and routinely enforced. When employees observe the company applying loss prevention procedures inconsistently, employee buy-in is quickly lost. A clearly written policy is your best weapon for enforcing a new loss prevention programme.

Everyone in your organisation and business needs to be aware of their responsibilities in terms of loss prevention. They must comprehend the obligations of the business. Your policy should also include a comprehensive list of all necessary steps for both loss prevention and loss response.

If internal theft has been a problem for your company in the past, you may want to change the way you hire.

Despite the fact that your loss prevention strategy must treat employees as assets, you should make sure that the people you hire will defend your business.

Think about whether additional background checks or reference checks might be beneficial for warehouse staff positions, for instance, or whether credit checks are necessary as part of the selection process for candidate accountants.

3. Adapt:

 Periodically remind everyone working for you and your company of the objectives of your loss control programme. Be honest and open about the effectiveness of your loss prevention measures. Inform management and staff on the performance of their divisions and the business overall.

Make sure you keep providing that feedback on a regular basis. Employees will get into the habit of reviewing their own work, which will result in further advancements. Your loss prevention plan will develop into a vicious cycle.

make sure you have a cohesive plan. Ensure that every loss prevention strategy you employ functions as a component of your overall security programme.

Determine which inventory control procedures you can automate. Automation will help reduce the additional labour needed to carry out better loss prevention.

To avoid losing your own pricey company equipment, you can use intelligent asset lockers. Asset lockers automatically log every transaction so there is no room for human error and you always know who signed out which items.

Locker content monitoring systems may check that the right things are put in the right compartments. A wireless RFID tag with a short range is attached to every piece of equipment. When equipment is removed or put back in the locker system, those tags are read.

Internal theft and honest errors are decreased as a result. Because the system can confirm if the laptop was truly put in the compartment, a user cannot pretend to have returned a laptop to an unattended locker. Even better, you can set up the locker system to notify managers if assets aren’t returned or if a fake return attempt is made.

4. Update Accounting: 

Keep in mind that loss prevention involves more than just preventing theft. Losses can occasionally only be seen on the balance sheet. Think about whether you might require new accounting procedures.

Many companies only use cost accounting, which means they keep track of their inventory using the price they paid for complete lots of goods. Although it requires more labour, implementing retail accounting often detects more administrative problems. With the use of markups, markdowns, and sale pricing on specific goods, this accounting technique analyses real retail prices over time.

Compared to other techniques, retail accounting makes it easier to spot shrinkage. The trade-off is that retail accounting requires significantly stricter inventory monitoring. For instance, if a markdown mistake is not quickly detected using this technique, it will seem like shrinkage.

5. Use Digital Technology And Effective Marketing:

 Small companies may benefit greatly from digital technology. It is really effective and easy on your wallet. The right digital technology can save you time and produce excellent results, which will ultimately result in cost savings and more revenue for your company. You may simplify your chores and save a tonne of time and labour by using a variety of internet tools. To manage and organise your day, schedule meetings, and set reminders for a productive day, use free online tools.

The more time you can save, the more you can concentrate on your company’s overall goals and make wise decisions. To maximise your return on investment, take another look at your current marketing plans and include digital marketing initiatives.

To identify any weaknesses and potential areas for improvement in your current marketing strategy, reexamine your target audience, communication, and competitive landscape.

One surefire way to revive your business is with a strong marketing plan.

6. Forecasting Cash Flow: 

Gaining a better understanding of your financial situation is the first step to reducing business losses. Making a cash flow forecast is the most effective way to take control of your finances.

A cash flow forecast will show you how much money is coming into and going out of your company. It enables you to forecast future costs and earnings to manage working capital more effectively.

You’ll be able to identify potential cash flow gaps before they occur and take action to close the gap before it has an impact on your company.

The majority of businesses begin with a financial plan that outlines how they will pay their bills and make a profit. However, companies develop over time, and conditions can alter.

If your company is experiencing losses, it may be a sign that your financial plan is outdated and no longer serves its intended purpose.

7. Review Your Budget To See What Has Changed And What Is Resulting In Losses For Your Company:

 For instance, you might discover that your employee costs have increased, you’re having trouble generating new leads and sales, or your pricing hasn’t increased in step with your expenses.

Take the necessary steps to bring the balance back into balance by comparing your current performance to your financial plan.

8. Increase Sales: 

Increasing sales volume is one of the best ways to boost revenue and produce profits. A 1% increase in sales volume results in a 3.3% increase in operating profit for the typical business.

There are two methods for boosting sales. Either you can increase sales to your current clientele or you can grow your customer base.

Consider potential opportunities for cross-selling and up-selling to your current clientele. Bulk buying discounts and package deals can be great strategies for shifting inventory and increasing sales volume.

For new consumers, there are numerous marketing methods you may employ to acquire new clients. A simple method that might yield immediate returns is to ask your current clients for references.

9. Price Increase: 

If you don’t raise your prices every year, inflation will cause your pricing to fall. Pricing more expensively might increase sales and strengthen your financial position.

The best pricing plan will be determined by your sector and particular company needs. The secret is to raise prices without negatively impacting sales. Depending on your goods and services, you may be able to apply a little raise across the board, or you could need to be more selective.

If a price increase doesn’t impair sales volume, it may even provide modest benefits.

10. Reduce Spending: 

Business losses show that your expenses and revenues are not balanced. You need to boost sales or reduce expenses to get your company back into the black.

You should examine all of your company expenditures to see which are essential and which may be cut down. Without compromising the level of service you provide to your consumers, you may be able to completely decrease certain costs.

Many businesses have implemented work-from-home policies and restricted business travel as a result of the worldwide pandemic’s limitations. After the epidemic, continuing some of these techniques will help you save money without sacrificing your potential to make money.

11. Dealing With Vendors And Suppliers: 

Every firm is a member of a network of independent businesses. Your company has monthly expenses that range from utilities to raw materials that it must pay in order to stay in operation.

These costs are typically unavoidable, but you might find that by negotiating new contracts with your suppliers, you can lower the amount you spend. It seldom pays to stick with a supplier, so comparison shops to discover if a less expensive option is available.

12. Consider The Long Term: 

The natural reaction when a crisis is approaching or you suspect you may suffer significant losses is to look for a quick cure to get you out of it. 

Limited-time product deals, quick staff motivating sessions, or other gimmicks may all cause minor crises that, if not managed appropriately, might turn into major problems. You must consider long-term and implement long-term improvements and solutions if you want to keep your firm operating and prevent losses. While a quick repair can seem simpler to apply, a long-term solution is what will benefit your company.

Written in recovery on the highway

The business’s highs and lows are all a part of the journey of the entrepreneur. A company owner’s path is never linear, but it won’t stop us from operating, trying out new forms, and even stepping outside of our comfort zones.

13. Invest In Your Employees:

The quality and productivity of your personnel may be increased, and turnover can be kept to a minimum, by hiring more competent employees, providing employee training, or using a professional recruiting resource. And because it may be more expensive to hire and train new personnel than to maintain existing ones and constantly upskill them, reducing turnover might result in considerable financial savings (and some painful interview time).

Business owners and leaders should invest in their own leadership and abilities in addition to helping their team members develop their practical skills.

14. Speak With Clients, Customers, or Creditors:

Make sure you speak with your stakeholders in addition to voicing your concerns. You may undoubtedly have debts to pay as a company owner. Don’t disregard your creditors even if you won’t have the money to pay them. Instead, speak with them, explain your circumstances, and reassure them that you have a strategy in place to repay them. Most lenders are sympathetic since they have experienced similar circumstances. 

The same is true for your consumers and clients. Creditors and customers are the most crucial component of your company since they generate money. Talk candidly and openly with your most dependable and trustworthy clients and consumers to better understand your company from their perspective. You may learn about the constraints and potential for the development of your product or service here. You may also recognise the benefits of your goods or services and emphasise them more in subsequent interactions.

15. Utilize Networking: 

Running a business requires a lot of networking. There is a tonne of events taking place nearby that is solely focused on business networking. You may network with prospective customers and enhance your profile to attract more business. Additionally, you might make important contacts that can aid in the growth and even collaboration of your company in the future. You may engage with and meet more successful company owners via networking. This may help you assess your company’s efforts, receive some advice, and take something away from it.

16. Protect Your Assets:

 In difficult times, you may rely on your assets as a safety net to save and sustain your company. As they may be useful to keep your everyday operations operating if you are limited on cash and capital investments, you should take additional precautions to preserve your assets. Your company’s most important and vital asset is also its workforce.

17. Prioritize What You Pay For:

 If your business is doing well, paying your monthly bills and expenses just seems like a ritual. Every business has its share of expenses.

However, when your organisation is struggling to survive, your costs could be more than your available cash.

Sort your payables so that the first ones are the ones that, if unpaid, will allow you to shut down your business. Given that they are the heart of your business, make sure to pay your employees on time and keep this expense a top priority. Taxes are a necessary expense that you cannot overlook. You may haggle over certain costs and request additional time to pay them. It’s OK to be cash-strapped and to express your company issues at this time.

Outsourcing may be a good approach to reducing expenses and optimizing your business operations, but there are numerous benefits and drawbacks to it.

Your industry and particular circumstances will determine the tasks you can outsource. Generally speaking, outsourcing time-consuming tasks that divert from your primary business operations is the most effective.

By allowing you to focus on the parts of your business that generate revenue, outsourcing account management and collections can increase efficiency for many businesses.


Account management and collections are an element of a full-service invoice finance facility with debt factoring. Financing your outstanding bills can help you get paid more quickly, and the finance company will hunt after unpaid invoices and recover payment.

Using prevention techniques, you may safeguard your company and foster a culture of safety at work.

A solid physical security programme includes many different aspects, including business loss control measures. Apply the loss control technique you’ve learned first, and then consider other ways you might raise the performance of your business.

You’ve put a lot of time, energy, and resources into building your business. A great method to safeguard that investment is by putting in place an efficient loss control system.

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